WORKFLOW · MEDICAL AESTHETICS
Client reactivation for medspas
Reconnect with inactive patients using an owned loyalty channel, relevant offers, and measurable next actions.
THE OUTCOME
Bring patients back with context—not a permanent percentage-off blast.
WORKFLOW
From clinic setup to measurable patient action
- 01
Define inactive
Set a clinically and commercially sensible window for the target cohort.
- 02
Choose value
Use rewards, member access, education, or a bounded offer tied to a real next step.
- 03
Reach
Use available consented channels and route patients to a useful destination.
- 04
Attribute
Measure return, purchase, redemption, and the time required to reactivate.
PRODUCT
What the workflow can use
- Patient segments
- Rewards
- Private offers
- Push, SMS, and email
- Patient web
- Attribution events
MEASUREMENT
Measure the behavior, not the software activity
Choose a baseline and reporting window before launch. Useful measures for this workflow include:
- Reactivation rate
- Cost per return
- Days to return
- Offer margin
- Second visit after reactivation
These are recommended measures, not claimed outcomes. Loyalty Flow does not invent retention or revenue lifts.
BUYER QUESTIONS
Questions worth answering before a demo
How long before a patient is inactive?
There is no universal threshold. Set it by treatment cadence and patient segment rather than applying one interval to every service.
Does reactivation require a discount?
No. Relevant education, expiring value, tier progress, new service access, or a member benefit can create a reason to return without a blanket price cut.