What we've learned from running a real med spa.
Field notes from Prosper Health & Aesthetics, essays on loyalty and pricing, and the math behind the model. Written by an operator, for operators. Not by a content team.
A practical pricing method for medspa memberships: define the job, model utilization and direct cost, protect capacity, stress-test churn, and publish benefits patients can understand.
Compare banked-credit memberships with included-service memberships across cash flow, patient clarity, utilization, liability, capacity, and retention.
App adoption is an operating workflow, not a launch email. Use a clear patient value exchange, front-desk enrollment, QR routing, web fallback, and a measured first 30 days.
A practical playbook for using capacity, access, packaging, loyalty, education, and bounded offers to create demand without training patients to wait for a sale.
Understand what points, perks, and status tiers each do, where they fail, and how to combine them into a medspa loyalty program patients can explain.
A clear monthly scorecard for recurring revenue, membership churn, activation, utilization, contribution, failed payments, retention, and benefit liability.
A vendor-neutral migration plan covering contracts, exports, member identity, points, recurring billing, package balances, communications, reconciliation, cutover, and rollback.
Write and measure useful medspa push notifications with a patient reason, precise timing, one action, a relevant destination, and respect for notification consent.
Points, tiers, memberships, drops, referrals — how patient loyalty actually works in medical aesthetics, from an operator who runs one. What to build, what to measure, and the mistakes that quietly kill programs.
The questions that matter — who owns the data, what it really costs at scale, which surfaces patients actually use — plus the red flags and a requirements checklist, from a clinic owner who shopped the category and built instead.
Your accounting software doesn't take a percentage of your revenue. Neither does your scheduler, your email, or your payroll. So why does your loyalty platform?
A revenue share isn't a pricing model. It's a tax that grows as you do. Here's the math, the assumptions, and why I built the flat-fee alternative.
Saturdays don't need a loyalty program. Tuesdays do. A look at what an empty mid-week schedule actually costs, and how a re-engagement channel that lives on the patient's phone can close it.
Loyalty doesn't happen on one screen. It happens on the phone, the laptop, the iPad at the front desk, and the POS at checkout. Platforms that cover only one of those surfaces are charging you for a quarter of the system.
A recurring series. What's on the bench, what shipped this week, what surprised me, and what we're throwing out. From the actual clinic floor.
Most loyalty platforms will tell you your data is yours. Most loyalty platforms also make it nearly impossible to leave. Here's the specific format question every operator should ask before signing.