Why generic loyalty platforms miss it.
Most loyalty platforms model the patient relationship as a transaction cadence. A plastic-surgery patient's primary transaction is once a year, with a long recovery window where the relationship deepens or evaporates. Platforms tuned for weekly retention don't address the right problem.
A treatment package bought before surgery has to remain available for post-op redemption six months later. Most platforms expire balances or lose them in a migration. The patient should never have to remember what they paid for.
Recovery instructions, post-op check-ins, and clinical follow-ups have to share a surface with cosmetic touch-up offers and loyalty perks. A patient who sees a flash drop the day after surgery feels marketed-to. The platform has to know which side of the line a message belongs on.
Existing features, re-pointed at your problem.
Schedule sequenced post-op messages — day 1, day 3, week 1, month 1, month 3 — to land in the patient app, not in a generic SMS blast. The same surface the patient already uses for membership and rewards.
Treatment packages bought pre-op don't expire. They appear in the patient's wallet for as long as the patient is a member. Front-desk staff see the balance on every visit so nothing gets lost.
The patient app can carry both clinical sections (recovery, instructions, post-op uploads) and cosmetic sections (drops, rewards, memberships). The App Builder lets you scope visibility — a post-op patient sees the clinical side first; a cosmetic-only patient sees the cosmetic side.
Tag patients as pre-op, post-op, or maintenance. Front desk sees the tag before they pick up the phone. No accidentally pushing a drop to a patient who just had surgery yesterday.
Patients submit post-op photos and intake forms through the web app — not a separate portal. Same login, same brand, same membership context.
Cohort members in this vertical get our help configuring the recovery-period flows and the medical-cosmetic content split. We'll learn from how you actually run your practice and bake what works into the product.