A short one, because the news is short and I'd rather say it plainly than dress it up. This week we brought Loyalty Flow live in a second clinic — Prosper Health & Aesthetics in Indianapolis, a practice I've invested in and now help run. For most of this company's life, "tested in a real clinic" meant one clinic: mine, in Sioux City. Now it means two.
I want to be precise about what this is and isn't. It isn't a customer win, and I'm not going to dress it up as one — it's my own second location. But that's exactly why it's the test I cared about most.
Why a second clinic is the test that matters
The first clinic is where the software was born. Of course it fits there — I built it around our own front desk, our own patients, our own Tuesday problem. A tool always fits the bench it was made on. The honest question is whether it holds up somewhere else.
A second location answers that. Different front desk. Different patient mix. Staff who had no hand in building any of it and no patience for software that needs a manual. If it works there, the design was right. If it doesn't, I find out on my own floor instead of yours — which is exactly the order I want to find out in.
The first clinic proves it can be built. The second proves it can be handed over.
What I'm watching
The thing I care about most is how fast a front desk that didn't build it gets fluent — whether they can check a patient in, ring a sale, and redeem a reward without asking me how. The early read is good. But I'll write the honest version once the new-clinic shine wears off and the edge cases show up. They always show up.
The part a percentage platform would love
Worth saying out loud, because it's the whole thesis: a rev-share platform would now be taking a cut of two clinics' revenue instead of one. We take zero from either. The model doesn't get more expensive because I opened a second location — which is the entire point of not building the business on a percentage of yours. The thing that grows when you grow should be your clinic, not your software bill.
More soon, including the parts that don't go smoothly.
— Robbie